XestMedia

Privacy Policy

Effective Date: [2026-1-29]

Xest Media (“we,” “our,” or “us”) is a digital marketing agency based in Lahore, Pakistan. We provide services including Social Media Marketing & Management, Paid Advertising (PPC), Web Development, Search Engine Optimization (SEO), Email & SMS Marketing, and Content Creation & Brand Development. We are committed to protecting the privacy and personal data of our clients, partners, and website visitors.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information in compliance with applicable data protection and privacy laws in Pakistan, the United Arab Emirates (UAE), and the wider Gulf Cooperation Council (GCC) region.

1. Information We Collect

We may collect the following categories of information:

1.1 Personal Information

  • Full name
  • Email address
  • Phone number
  • Company name and job title
  • Billing and invoicing details
  • Communication records (emails, messages, calls)

1.2 Business & Marketing Data

  • Website URLs
  • Social media account information
  • Advertising account data (e.g., Google Ads, Meta Ads)
  • Analytics and performance data

1.3 Technical Information

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and interaction data
  • Cookies and similar tracking technologies

2. How We Use Your Information

We use collected information for legitimate business purposes, including:

  • Providing and managing our digital marketing services
  • Communicating with clients and responding to inquiries
  • Creating, managing, and optimizing marketing campaigns
  • Website analytics and performance monitoring
  • Improving our services and user experience
  • Legal, accounting, and compliance purposes
  • Sending service-related updates and marketing communications (with consent where required)

3. Legal Basis for Processing

We process personal data based on one or more of the following legal grounds:

  • Your consent
  • Performance of a contract or pre-contractual obligations
  • Compliance with legal obligations
  • Legitimate business interests, provided such interests do not override your rights

This approach aligns with data protection principles applicable in Pakistan, the UAE, and GCC jurisdictions.

4. Data Sharing & Disclosure

We do not sell or rent personal data. We may share information only in the following circumstances:

  • With trusted third-party service providers (e.g., hosting, analytics, advertising platforms)
  • With payment processors and financial institutions for billing purposes
  • When required by law, regulation, or legal process
  • To protect our legal rights, business interests, or security

All third parties are required to maintain appropriate data protection and confidentiality standards.

5. International Data Transfers

As a digital marketing agency, we may process data across borders, including transfers to cloud services or partners located outside Pakistan, the UAE, or the GCC.

When transferring data internationally, we ensure:

  • Adequate data protection safeguards are in place
  • Transfers comply with applicable privacy and data protection regulations
  • Data is handled securely and lawfully

6. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfill the purposes outlined in this Privacy Policy
  • Comply with legal, accounting, and regulatory requirements
  • Resolve disputes and enforce agreements

When data is no longer required, it is securely deleted or anonymized.

7. Cookies & Tracking Technologies

Our website may use cookies and similar technologies to:

  • Improve website functionality
  • Analyze traffic and user behavior
  • Support marketing and advertising efforts

You can control or disable cookies through your browser settings. Note that some website features may not function properly if cookies are disabled.

8. Data Security

We implement reasonable technical and organizational measures to protect personal information, including:

  • Secure servers and hosting environments
  • Access control and data minimization
  • Encryption where appropriate
  • Regular security reviews

While we strive to protect your data, no system can be guaranteed 100% secure.

9. Your Rights

Depending on your location and applicable laws, you may have the right to:

  • Access your personal data
  • Request correction or updates to your information
  • Request deletion of your personal data
  • Withdraw consent where processing is based on consent
  • Object to or restrict certain processing activities

To exercise your rights, please contact us using the details below.

10. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors.

11. Third-Party Links

Our website or communications may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those third parties.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, regulatory, or operational changes. Updates will be posted on our website with a revised effective date.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Xest Media
LG-1E, Big City Plaza, Lahore, Pakistan.
Email: hello@xestmedia.com
Website: https://www.xestmedia.com

 

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.